Event

Event represents any user event in the application, such as application launch, level completion, screen transitions, button clicks, and other interactions. An Event defines a point in the application where a campaign can be attached and triggered.

Events can be used with any campaign type except Banner, and support configurable counters and parameters that control campaign behavior.

You can see an example of an Event used in the demo application here.

Key characteristics

• An Event represents a specific action or state change in the application.
• Events can be used with all campaign types except Banner.
• Events support counters and parameters, which define how often and under what conditions campaigns are triggered.

Additional documentation:

• Event Counters — article will be available soon
• Event Parameters — article will be available soon

How to create an Event

1. Go to Configuration > Native elements > Create new.
2. In the creation form:
   • Select the target Application.
   • Enter Name.
     • Use snake_case or another format supported by your project.
     • The value must exactly match the identifier used in the application code so the event is correctly triggered.
   • Enter Human-readable name.
     • Recommendation: use the same value as in Name for consistency.
   • Set Native element type to Event.

Optional fields

• Parameters You can define parameters that will be passed together with the event and used in campaign logic. Supported parameter types include:
  • String
  • Boolean
  • DateTime
  • Date
  • Integer
  • Float
  • Choice
  • Array
  • Int Counter Parameters allow campaigns to react to event context and user state in a flexible way.
• Default image You may upload an image for reference or documentation purposes. This field is optional and does not affect event behavior.
• Status
  • Default value: Active.
  • If the event is no longer needed, you can change the status to Archived. Once archived, the event cannot be used in campaigns or restored. To use the event again, you must create a new one with a unique name.

Final step

Click Save to create the Event.

Once created, the Event can be used to attach and trigger campaigns according to its configured counters and parameters.